Here’s the analyss we made of Danny Glover’s speech at Occupy Oakland.
October 15th. 2011
Conclusiones estructurales ADQAT©
- Evaluation average of 8.8 over 10 in the AdQat© scale.Main argument: 9/10. He begins his message with an epic idea, he justifies his presence, and he makes his emotion clear towards the theme outlined that is: “We’re here, not only talking about taking back our government, taking back a democracy and making it a deroscheracy, but we’re here because we’re talking about taking back our humanity”.
- Logics of the arguments: 8/10. In a clear and well organized way, he justifies the need for change. He employs oratory formulas such as repeating concepts and making and raising questions, based on negative scenarios or possibility of improvement. Some of the possibilities he raises are more concrete than others. For example, when he says: “What does it mean to be a human being in the 21st century? That’s what we’re talking about, that’s what it should be. That is what we mean, by it’s not simply a revolution, it has to be a revolution, an evolution and a transformation”.
- Emotional tone: 10/10. A tone of realism that attacks an economic model and the devastation of the planet, and he traces a new simple language. It’s overwhelming and generates a great sense of urgency. It is empathic and motivating in the phrase: “We need to be the change we want to see, and we won’t move from that and we don’t move from that!”.
- Supporting arguments: 8/10. He uses quotes and references others that serve the model to reinforce his ideas. He describes themes of the day to day life. His phrase: “Let’s transform it in the new dream, let’s transform it into what our dear beloved brother Dr. King called “the beloved community,” lets transform it in a place where people matter more than things. People have to matter”.
- Closure: 9/10. Brief, punctual and firm when he says: “this is what it’s about, right now!” He takes the reflection he planted as a purpose through all the speech: change is of and from society.
Caracterización del Patrón Cognitivo del Pensamiento©
- Facts and data: He uses 1 out of every 5 words to explain the facts and data evident for the unemployed and the unfortunate by the crisis. He provides unemployment rates, for example.
- Perceptions: Measured emotion. He destines 21.6% of words to emotion. An example of his opinion: “and we are here because it is the right time to be here. We are sick and tired of being sick and tired, that’s why we’re here!”.
- Negative scenarios: Few but very powerful: “88% in a modern society without representation is inconceivable, 88% that have no way in which they can collect the bargain.
- Positive scenarios: He doesn’t outline future scenarios but he talks about how hard the change to come will be, and the uncertainty of what will need to be done. His phrase: “I don’t have a crystal ball, none of us out here have a crystal ball, but we work for something: we know, given our strength and faith for humanity, and that something else is going to happen.
- Proposals: Highly propositive, he uses half his words to build proposals. Out of these almost 4 out of every 10 words are used for this, for example: “we’re going to have to maybe even think of what do I want, as opposed to what do I need. We have to recalibrate in our mind what are needs and what are wants, those are things that we have to do, but that’s the embodiment of our own transformation, that’s the embodiment of our own evolution.” He points out who is responsible, with 0.9% and he uses the generic idea to emphasize his message with a 12.3%, for example the phrase: “If we are not here to take back our humanity. Taking back our humanity, that is what we are here for, right here and right now”.
- A convincing speech.
- With simple words and repetition.
- Improvises with quality, his speech has conducting strings that he uses well and he speaks in popular language with a physical vision and tone of voice that produce